Current innovation challenges to increase competitiveness require developing concepts of competitive intelligence. Collecting, preparing, analyzing, classifying, and adding value to market data, as well as contextualizing internal and external information to understand the dynamics of different business segments, represent an essential strategy when pursuing growth.
Companies seek to improve market understanding regarding their competitors and their own positioning, new players, prices, volumes and more. This requires solutions that facilitate cross-checking internal information with other market information, with the possibility of integrated scenarios for analysis. Companies seek to meet these demands through specific initiatives focused on market analysis, but with little structure and technology.